On June 14, 2017, the IofC team in Ottawa gathered to launch the 5½ minute introductory video produced in English and French. The video is added to the many tools that IofC uses to reach its target audiences and was produced by IofC Communications and MRA Productions. After screening the videos, Samrawit A. Mersha, IofC Canada’s communications coordinator, briefed the audience on the production, objectives, and the next steps in using the video to engage individuals, groups and communities with IofC Canada.